Upgrading & Refreshing E-Commerce Websites:

The world of e-commerce is extremely dynamic: as technology rapidly advances along with customer expectations, it moves, grows and changes at a dizzying pace that can be hard to keep up with. Despite these challenges, those working in this sector must be prepared to do everything they can possibly do in order to succeed against their competitors.

One of the most important things that an e-commerce retailer must do to gain and subsequently hold onto customers is to provide them with the very best user experience (UX) and that starts from the moment they arrive on a website. Customers are more savvy than ever before and if they feel, even slightly, that their UX is not a good one then they will not hesitate to hit the back button and look elsewhere. And, with the sheer amount of options available to them, it won't take them long to find one of your competitors who will gladly provide them with a better UX. 

Clearly, you need to stay one step ahead and that starts with making sure that your website looks and functions nothing less than perfectly. Now is the time to upgrade and refresh your website as buying starts to ramp up in the days before Christmas.

Yes, we said the dreaded C-word! But Christmas is ages away, right? Not for e-commerce retailers it isn't. If you want to be ready, there's simply no point in 'getting round' to an update in November: you need to start right now. That way, you'll be able to discover customers and they'll be able to discover you, allowing you to focus on nurturing relationships with them and increasing awareness of your brand. 

Data from Statista shows that a massive 54% of consumers start shopping for Christmas before December, with some starting as early as August. This is backed up by data from Google Trends which shows that the number of searches for the term 'Christmas gift ideas' has been on the rise each and every year in this month. The same data shows that, counter-intuitively, the number of searches for this term is actually LOWER in December than in November. 

There are various reasons that explain these figures. One is that parents and caregivers have just packed their children back off to school after the holidays and their thoughts are turning to Christmas. Another is the fact that Black Friday and Cyber Monday come a whole month before the big day. Whatever the reasons, everyone will be looking not only for the best deals but for the best PROVIDERS of those deals. When you work with Brickweb, we can make sure that you are one of the lucky chosen few. 

Drawing on more than two decades of experience and a proven track record of major success, the Brickweb team can provide a comprehensive suite of services and solutions for e-commerce websites from design to development, marketing and much more.

For a limited time, we are offering a free trial of our powerful SEO tool 'The Digital Workhouse; when you commit to an upgrade or refresh of your current website. The free trial is guaranteed to provide you with myriad ways to improve the reach and potential of your business. 

Find out more about The Digital Workhouse on our website and get in touch with us to start creating new paradigm for your e-commerce website!