Tips for Success on Black Friday and Cyber Monday 2021

With the massive shift to online shopping in the wake of the COVID-19 pandemic, Black Friday and Cyber Monday 2021 look set to be bigger than ever before. In this edition of the Brickweb blog, we offer some tips on increasing the success of your ecommerce business during this crucial time.

Live Chat

According to data from Hubspot Research, a massive 90% of consumers rate an immediate response (within 10 minutes) to their question as being 'very important' in their purchasing decision. An automated live chat service is therefore a crucial addition to any ecommerce website, helping to dramatically reduce the incidence of cart abandonment and guiding your customers through the sales funnel. Data from eConsultancy shows that live chat boasts the highest satisfaction levels of all customer service channels at 73%, compared to 61% for email and just 44% for phone.

Re-engage with Past Customers

Black Friday and Cyber Monday offer an excellent opportunity to reconnect with previous site visitors and customers. Get in touch with them offering exclusive deals and discounts before you start advertising to new customers.

Update your FAQs

Every website should have an FAQ page that anticipates and answers common questions that your customers may have. It should be a one-stop solution, offering clear, reliable information that helps your customers make a decision. Update your FAQ page with answers to questions about Black Friday and Cyber Monday.

Optimise Product Pages

Take the opportunity to go over your product pages and ensure that they are as informative as they can possibly be. Update and extend your product photos and videos. In addition to making the products more attractive to potential buyers, optimising product pages will also lead to fewer returns.

Returns

Remember that many Black Friday and Cyber Monday purchases are made impulsively and so an increased amount of returns is possible. Make sure that you create and implement a flexible and simple returns policy that will give customers more confidence should they decide to return a product.

Be Ready for Traffic

Black Friday and Cyber Monday create some of the highest ever spikes in traffic and your website needs to be ready to respond. If your website loads slowly or otherwise cannot handle increased traffic then you're going to lose customers.

Brickweb can help you to create and maintain ecommerce websites that will deliver success over the holiday period and far beyond. We invite you to apply for a free, customised website audit to let you know how your website is currently performing. Then, you can get in touch with our expert team and start your journey to ecommerce success!