The Importance of Keyword Research

Keyword research is a crucial part of creating and maintaining an effective internet marketing strategy. It involves identifying the most common words and phrases that internet users put into search engines when searching for particular goods and services to purchase online.

Such research helps to give you a much clearer idea of the level of demand for particular keywords and phrases, which means you can start focusing your website content around them. It also shows how difficult or how easy competing for those terms in organic search results could be, allowing you to better optimise your SEO efforts.

It's not simply about seeing how many searches your chosen keywords have; keyword research also allows you to explore the many different ways in which people search for goods and services online. This makes keyword research not only a major element of SEO but also a big part of content marketing in general. It can help in many ways, from giving you ideas for blog posts to teaching you more about what your potential audience wants.

By researching keywords and phrases properly, you can use the information you gain to create effective targeted content that drives not only traffic to your site but the RIGHT traffic, i.e. that is more likely to result in conversion.

Keyword research needs to be carried out regularly in order to reach its full potential. The language of search changes all the time, especially now that more and more people are using voice search. The needs and wants of your audience change too so you should be constantly checking and optimising your keywords and phrases to suit changing trends.

With the powerful brickSEO tool, you can instantly asses the keyword performance of your website in real time. Your top five winning and losing keywords are clearly highlighted and are listed in rank order. You can also use the tool to discover detailed information about the keywords your competitors are using and how it is affecting their traffic.

For a limited time, Brickweb is offering a FREE 30-day trial of our brickSEO tool. Start by requesting your free SEO audit and then get in touch with us to arrange YOUR full 30-day trial.