The Growth of E-Commerce & M-Commerce: Facts and Figures

The e-commerce and m-commerce markets are growing all the time. In this edition of the Brickweb blog, we reveal some telling statistics about this growth. Sources are given in brackets.

• By 2023, global ecommerce sales will rise from the current 14.1% to a massive 22% (Statista)
• Ecommerce purchases are predicted to hit almost £3.5 billion by the end of 2021 (Statista)
• Mcommerce sales are also set to rise dramatically, reaching around £2.2 billion by the end of 2021 (Statista)
• Men tend to spend more than women when purchasing online. On average men spend around £160 per transaction compared to the average of £110 spent by women. Though women tend to spend less, they do shop more often than men (Sleeknote)
• 21.8% of the global population are potential buyers of online goods and services (Sleeknote)
• 85% of online shoppers rely on research and reviews before they choose a product to purchase. More than half say that their buying decision is influenced by a detailed description and high-quality images (Oberlo)
• More than 69% of online buyers abandon their shopping carts. Top reasons for abandonment include unexpected extra costs (shipping, fees, taxes etc) and complicated checkout processes (Baymard Institute)
• Emails about abandoned carts are effective, with an open rate of around 45% (Sleeknote)
• 24% of online buyers are prepared to spend more money in a transaction if they will get free shipping for doing so (Sleeknote)
• A massive 95% of adults with a social media account will follow at least one brand using that account (Soci­al­Me­di­aToday)
• 30% of consumers prefer to purchase from a website that they have used before (Sleeknote)
• 55% of online shoppers made a cross-border purchase in 2020 (Forbes)
• 55.4% of global ecommerce sales in 2020 were made using a mobile device (Statista)
• 52% of people said that they shop online more often since the beginning of the COVID-19 pandemic. 53% of these people said they will continue with the new digital habits they have adopted post-pandemic (UNCTAD)

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