Print on Demand: The Goldilocks Principle...
Some time ago, a whimsical edition of the Brickweb blog ventured into fairytale territory as we likened the story of the Three Little Pigs to the very real process of choosing a website provider. Your faithful writer has once again been lured into the world of magical metaphors, this time being inspired by the story of Goldilocks and the Three Bears. Are you sitting comfortably? Then we'll begin...
A key moment in this classic story comes when our heroine starts to feel sleepy and decides, somewhat unwisely, that it's time for a nap. Her first port of call is Father Bear's bed.
As you'll no doubt remember, she finds this particular snoozing place to be entirely unsuitable. It's too inflexible and uncompromising; a solid, unyielding mattress that offers no comfort at all. It's built more like a tank than a bed. If your print on demand operation is like Father Bear's bed, it can't respond to the inevitable changes that this industry involves and instead remains fixed in place, causing your customers to look for a better experience elsewhere.
So Goldilocks moves on to the next option: Mother Bear's bed. She soon discovers that it is quite the opposite to Father Bear's, being altogether too soft and unsupportive. Flexibility is indeed a desirable quality but too much of this is just as bad as none at all. Print on demand services need to be structured and reliable otherwise they become unstable and your customers will feel themselves sinking into a chaotic, inchoate nightmare that leaves them ill at ease. They will soon conclude that the business really can't be trusted to support their needs.
After nearly breaking her back in the first bed and almost disappearing into the second, Goldilocks has one last try and climbs into Baby Bear's bed. As you'll recall, this particular bed is just right. It's flexible yet supportive, it's comfortable yet sturdy, it's well-built yet easy on the eye. This is The Brick Factory in a proverbial nutshell. Our unique business automation tool provides print on demand operations with exactly the right blend of qualities needed for success. It's just right.
But here is where our metaphor begins to break down. Soon after climbing into Baby Bear's bed, Goldilocks drifts off to sleep and this will be the last thing on your mind when you experience The Brick Factory. The sheer power and excitement of it will leave you wide awake and buzzing as your business begins to grow and grow, rather like Jack's magic beanstalk.... but that's another story!
Instead of 'Once Upon A Time', your Brick Factory story can start right now. Read the information page on our website and check out our dedicated blog before visiting the pages of some of our existing Brick Factory clients. Then, get in touch with our team to book a free demonstration. All that remains after that is to enjoy living Happily Ever After...