Custom Merchandise: How to Enhance your Print on Demand Business

Every business has a brand which it wants to promote and advertise. As the print on demand industry has gained traction in recent years, more and more business owners are taking advantage of the ability to have their logos quickly and easily printed on all kinds of promotional merchandise. This growing popularity and increased demand means that those working in the print on demand sector need to have an advantage over their competitors in order to succeed. 

Custom merchandise used to promote a business can come in many forms, including things like pens, cups, mugs, caps and t-shirts. Businesses love to purchase such items as it helps to firmly establish their brand in the minds of their customers. A survey carried out by the ASI (Advertising Speciality Institute) found that an overwhelming 89% of people were able to readily remember the name of a business that had given them a branded item. 76% of people who had received such an item were left with a favourable impression of the company and 85% of these respondents went on to make a purchase from that company. 

A promotional product works in a similar way to a business card but it vastly more effective. The majority of promotional items are things that are used regularly, such as pens, mugs and items of apparel. This makes sure that the brand being promoted is always at the forefront of the owner's mind and also acts as a way to advertise to others. 

All of these benefits and advantages are driving the growth of custom printed products, which are being purchased in ever greater numbers by businesses of all types, sizes and functions. Whether you are just starting out in the print on demand sector or are already established and want to take it to the next level, The Brick Factory can help you achieve lasting success. 

The Brick Factory, designed and developed by the expert team here at Brickweb, is a powerful cloud-based business automation tool that offers complete control for owners of print on demand businesses. It comprises numerous modules, including a design studio that will allow your customers to easily upload their company logo. This can then be printed onto any of thousands of products from the world's leading suppliers. Your store can be integrated seamlessly with all major e-commerce platforms like TikTok Shopping, eBay, Shopify, Amazon, WooCommerce and many more, as well as with unique stores using our custom API. 

We invite you to take a look at our portfolio to discover some of our existing Brick Factory clients and also to read our dedicated blog. Your next step on the road to print on demand success is to book a demonstration of The Brick Factory, which will take just an hour of your time and won't cost you a penny. Call our team today to book yours!